The D2C world is evolving — fast. Customers today don’t just buy products. They buy beliefs , values , and experiences . They want brands that speak their language, understand their intent, and make them feel seen. Over the past few years, I’ve had the privilege of working with organizations deeply rooted in customer experience and operational excellence. Through that journey, one thing became clear: Growth isn’t just about scaling faster — it’s about connecting deeper. That realization became the foundation for my next chapter — and the birth of Custx . The Idea Behind Custx Custx was born out of countless conversations with founders, marketers, and CX leaders trying to solve one common challenge: “How do we build lasting relationships with our customers — not just transactions?” The answer isn’t simple. But it starts with understanding. Too many brands have incredible products but fragmented experiences. They collect data, but lack insight. They automate communicat...